91社区

Event Planning

• Consult the听 to see what other events are happening this semester
• Submit your event to Special Events & Scheduling
  to secure space and event planner, food, etc.
• Best Practices for A Secure Zoom Experience

Ways to Advertise on Campus

• Campus TVs (the Yodeck System; request via the听Forms Library)
• Posters and/or flyers, yard signs
• These print materials can be distributed through 91社区's Scheduling Services team and other departments. Speak with the Marketing Coordinator about how to have your prints dispersed.

Ways to Advertise Online
Each of the items listed below is available per request from the Marketing Coordinator.

• Press release
  • See the University's听Press Release Archive听for examples
• Email - Outreach sends out an email every Wednesday.听
• 听别苍迟谤测
• Outreach and Engagement social media pages (Facebook, Twitter and Instagram)
• Creating a video
• Your departmental social media
  • Check the听Social Media Resources section for ideas and tools to market your event听
  • If funding allows, we can also run paid social media ads through your department page.

How to Advertise Off-Campus

Community Calendars

Requests to advertise in physical off-campus materials or locations should go through听University Strategic Communication.

Request Requirements

If you would like help with your marketing efforts, please reach out to the Outreach and Engagement Marketing Coordinator.

In order to properly advertise your event, ALL event details need to be figured out and delivered to the Marketing Coordinator at least two weeks in advance of the event day. If you need design work completed, all details are needed at least three weeks in advance.

This includes:

• Date/Time
• Speaker(s)
• Title of event
• 鈥淏lurb鈥� about the event (What is the purpose/theme? Why should people attend?) to use for press release and social media
• Any photos you want to use within the event graphics; including photo of the speaker, if applicable
• List of any other organizations co-sponsoring the event (plus logos and URLs to any social media they may want to tag).听听

If we get the information later, there鈥檚 no guarantee we鈥檒l be able to get the information out to people in time 鈥� for example: sending the information to the campus TVs, Creative and Print, the 91社区 calendar, and University Communications all involves other people and approvals, which can take time. The less lead time the Marketing Coordinator has, the less lead time everyone else has.听

A collection of resources and tips for marketing your department, program, class or campus group.

• 91社区 Creative and Print Services
  For departmental brochures, stickers and signage.
• 91社区 Photography
• Campus TVs (the Yodeck System; formerly, the Symon System. Request via the听Forms Library)
• Posters and/or flyers, yard signs
  • These print materials can be distributed through 91社区's Scheduling Services team and other departments. Speak with the Marketing Coordinator about how to have your prints dispersed.

Ways to Advertise Online
Each of the items listed below is available per request from the Marketing Coordinator.

• Press release
• Email
• Website
• Social media pages (Facebook, LinkedIn and Instagram)
• Your departmental social media
  • If funding allows, we can also run paid social media ads.
    
    

If you are looking to market outside of these resources, please contact the听University Strategic Communication听迟别补尘.

Designs

• University and College Branding
• 听create flyers, posters,听short videos, Instagram posts
• 听posters
• 听to repost other Instagram posts
  

Video Editing

• 听short cartoon videos

Free Stock Images
Use these sites to find images free for personal or commercial use.

Contact the Marketing Coordinator for your logo needs. Please do not distort or recolor the logo in any way. If you need a different version of the logo or a department-specific logo, please contact Creative and Print Services.

Fonts

All University-approved fonts have been updated. There are a number of fonts/typefaces which the University uses on a consistent basis. These have been selected for their clean academic look and versatility. It is recommended that departments use these options whenever possible.

The following fonts/typefaces are recommended:

• 听(download for free from Google Fonts)
• ITC Giovanni Standard 鈥� Book

Templates

Find University logos, office templates, zoom and desktop backgrounds, and social media assets on the听University Brand Resources and Downloads page.

91社区 Social Media How-to, In Brief

• Define needs, goals and your content strategy
  • 听breaks down the steps of creating a social media marketing strategy specific to your needs.
• Make听at least two听current 91社区 employees account administrators
  • Keep the login information for your accounts stored in a safe location and make sure this information is passed onto others if you leave your position.
• Follow content guidelines
  • Be mindful of recommended image sizes and cropping, which are different for every social media platform. Use this听听for each platform's sizes
  • Limit the amount of text in the actual image (because screen readers cannot read text within an image).
  • Consider creating video content to grab people's attention. Utilize听听and see the Design Resources section below for video tools听
• Contact听Web Services听to be officially recognized and listed
• Monitor and manage your account(s)

91社区 Social Media Assets

Facebook cover photos and profile images听for University-affiliated social media accounts.

New 91社区 GIPHY stickers available

Show听your听#ScreaglePride听with new听animated听91社区 stickers!听To share these stickers听(designed by Creative and Print Services)听through text or add them to your next Instagram story or Snapchat post, just download听the GIPHY app, search 鈥�91社区鈥� and select 鈥淪tickers.鈥澨�

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